PR2.0 - Latest Comments in Unveiling the New Influencers

Re: Unveiling the New Influencers

Walter Adamson — Wed, 08 Jul 2009 22:11:36 -0000

What did you mean by this comment - the last phrase - I missed the point but it seems important to your argument?

- "...not derivative of the social web"?

"Tastemakers and trendsetters are the new influencers, but their roles in affecting consumer behavior are not derivative of the Social Web."

Thanks, Walter @g2m

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:54:08 -0000

What's missing? This post is actually serving as the foundation for something much more important. :)

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:53:25 -0000

Thanks Mike! Fighting...

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:52:18 -0000

Ivan, remember, people approach these posts at varying levels of experience and understanding. To truly be a resource, you have to write in a way that appeals to everyone.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:49:16 -0000

Thanks Alecia, will add DNA13. Sorry!

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:48:28 -0000

Nice Joe...the line still stands. I guess you could say that the distance between bullshit and wisdom is extended through through research, appraisal and experience.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:45:55 -0000

Thanks Andy!

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:45:37 -0000

Thanks Wendy! Will update.

Re: Unveiling the New Influencers

wendy soucie — Tue, 07 Jul 2009 21:14:29 -0000

Scout labs for tracking

Re: Unveiling the New Influencers

craig — Tue, 07 Jul 2009 08:50:47 -0000

If too many become attentive listeners - there IS no conversation.

Re: Unveiling the New Influencers

KimBuck — Mon, 06 Jul 2009 12:39:44 -0000

Rick Levine, Christopher Locke, Doc Searles and David Weinberger saw this coming in 1999 and ranted about it in "The ClueTrain Manifesto." Energizing read. Thanks for this GREAT post!!!

Re: Unveiling the New Influencers

JR Nuerge — Mon, 06 Jul 2009 12:24:18 -0000

What fabulous resources you have listed! Extremely helpful for continuing my education in social networking.
JR Nuerge
Eco-friendly+Eco-nomical=Eco-fabulous!
http://www.jrnuerge.com

Re: Unveiling the New Influencers

lesleemitchell — Mon, 06 Jul 2009 10:41:23 -0000

Great article. Thanks for all the incredible resources.

Re: Unveiling the New Influencers

Lelia Thomas — Mon, 06 Jul 2009 06:28:59 -0000

As much as I agree with the ideals of posts like these, I think one is choosing to be ignorant if he or she actually believes consumers have changed the world through social media, or that communication is really as open as this post suggests. We have certainly altered the world. There is no question of that. That is how a free market economy works (and most of us in OECD nations have at least some small form of that, though we all have a fair bit of Keynesian economics at work, too).

What we experience today is most certainly more democratized, personalized and customized; however, the most-visited news sites on the web, at least in English-speaking OECD nations, are owned by the same companies that have existed for decades, some even before the foundations of the Internet were laid in the 60s. If our information economy was truly democratized, I could mention citizen journalists and citizen journalist websites, indie musicans and artists, and people would know what or who I'm talking about. However, at age 22, most of the people even in my demographic are largely unaware of what exists outside of the main players and their products (for news or otherwise). This is clearly evident, as well, when one looks at the top-followed users on sites like Twitter.

The conversations we have on the web largely influence us and our feelings about each other, but the influence we have on powerful conglomerates, which undeniably and unfortunately dictate much of what even becomes law, is negligible. If it weren't, we would not have groups like the RIAA suing the pants off of people at the tune of $80,000 to $150,000 per illegally downloaded song, flying in the face of all just processes. No matter one's opinion about filesharing, most would agree that the results of these trials are not fair, and most have been vocal about that...and yet the law stays the same, because our voices, online, off, etc. are not as powerful as the lobbying men and women in Washington.

My point is that a lot of these services are indeed great, but I sometimes wonder how much they just placate us, leading many to believe that we have a lot more control than we really do. I would definitely say that of all the services that have come out to date, Twitter comes the closest to decentralizing and liberating everything. I love that. We have a long way to go, though. Companies may be listening, but most often it's only halfheartedly. Surely most of us, as consumers, are aware of this.

Good list, by the way.

Re: Unveiling the New Influencers

James schramko — Mon, 06 Jul 2009 04:53:03 -0000

Awesome content and a treasure trove of resources!

Re: Unveiling the New Influencers

Joe — Mon, 06 Jul 2009 03:39:27 -0000

"The distance between perplexity and resolution is disclosed through research and appraisal."

Its 2009 and PR is shit full of bullshit.

Re: Unveiling the New Influencers

Kelly Mitchell — Mon, 06 Jul 2009 02:38:17 -0000

Good article... Reminds me much of Cluetrain Manifesto ....

Re: Unveiling the New Influencers

Ian Orekondy — Sun, 05 Jul 2009 23:10:47 -0000

Meetup.com is also a great place to find both online and offline influencers and those most engaged and looking to be influenced. Check out a cool search trick to help find your online evangelists by topic, geo and pent-up demand.... http://www.searchandsocialm...

Re: Unveiling the New Influencers

Dr Mathew McDougall — Sun, 05 Jul 2009 20:40:06 -0000

Great post.... Another Listening + Conversation Management tool: SinoBuzz

This is the most sophisticated Chinese online reputation management platform. Can be used for China and also supports English language markets. More details can be found at: http://www.sinotechgroup.co...

Re: Unveiling the New Influencers

Mohit Garg (@MohitGarg_) — Sun, 05 Jul 2009 20:11:34 -0000

I like your conversational approach to sharing your message- the best bit was the structuring of tools to back up what you have to say. Here's a link that might interest you:
http://randomjunkyramblings...

Re: Unveiling the New Influencers

KLAATU7 — Sun, 05 Jul 2009 20:05:28 -0000

Nice article Brian. Very deep and moving, until I started to wonder how I could draw a connection to power line distribution. How does it help me design better line protection monitors? Very interesting post none the less.

Re: Unveiling the New Influencers

Jon S. — Sun, 05 Jul 2009 19:06:44 -0000

Great stuff Brian. Google Alerts is trash for monitoring though... I frequently find things that do not show their and I don't get the alerts during the time frames I set. Luckily for Google, everything is "Beta"

Re: Unveiling the New Influencers

Janet Hansen — Sun, 05 Jul 2009 18:10:19 -0000

Thank you for this revealing article! It explains much of what has been in my "way" over the past 10 years if not longer. I will use this as a templete to follow and learn from in the months and years ahead. We've known about the influencers, do the Cultural Creatives have much to do with this rather silent movement toward social media? Perhaps a naive question, but the CCs are a movement I've tried tapping into for clients for some time. They seem to be as invisable as this seemingly long process has taken to materialize for those who've been working toward this moment for two decades.

Really appreciate the time you've put into explaining this methodology....intense and influential!
Janet Hansen
Scout66.com

Re: Unveiling the New Influencers

Martin Enriquez — Sun, 05 Jul 2009 17:37:02 -0000

Brian,

I landed on this post by a friend recommendation.
I must say that just a few understand what PR 2.0 really means, that’s why I found your post so helpful and clarifying for most people. I will certainly recommend some of our clients and partners to read it and I’ll encourage them to join the conversation.
Great Post! Thanks!

Martín Enriquez
CEO
SocialMetrix

Re: Unveiling the New Influencers

ivan — Sun, 05 Jul 2009 12:28:36 -0000

Great list of resources to listen and engage. As has been said already, article a little too long. Could have made the points with a lot less writing which would probably have helped make it more engaging. But all in all a very useful post. Thanks.