PR2.0: Social Media Killed the Video News Release Star
Scott Baradell
· 2 years ago
Good insights, Brian. Thanks for the post.
nic ray
· 2 years ago
Thanks Brian, very interesting post. A company that is getting video based PR spot on is blendtec (www.willitblend.com).
Geoff_Livingston
· 2 years ago
It's time to get camera training. This should be a requirement for any communications school these days. Good advice on balancing traditional programs with the new. Always poignant, Brian.
Brian Solis
· 2 years ago
Scott, thank you!
Nic Ray, I'll check them out.
Geoff, you're right. Or at least start by consuming to see what works. Thanks for the nice words!
Sally
· 2 years ago
Brian,
Wise words - as always. I am going to post this to the Daily 'Dog.
Let's talk about this at SMC Wednesday night in LA. I look forward to seeing you there.
Sal Sally Falkow PRESSfeed
Nick Peters
· 2 years ago
Excellent post, Brian. I've been in the PR video space since I left network broadcast news in 1987, and I can't remember a more suitable platform for the old 1:30 narrated VNR intended for TV news broadcasts than the full spectrum of web 2.0 applications. Bite-size chunks of broadcast quality video that succinctly tell audience-appropriate compelling stories in brands are ideal for corporate and media websites, social and viral media, downloading, podcasts, etc. The Internet and its wealth of communities and applications breathes new life into a format that has tremendous advantages for end users and publishers alike, and can then be leveraged across other digital platforms such as venue-based and out-of-home networks. We're enjoying evangelizing the rebirth of the format in the wake of the Internet video boom.
addendum to above that I neglected to include: we counsel our clients from a production and content standpoint that the value of the VNR as a communications vehicle to online communities will obviously depend on the PR practitioner's understanding that in this world, the VNR cannot intend to spin...the story has to be published with the understanding that communities of free spirits in the social media space will see in it what they will, and use it accordingly...or not. The goal is to create discussion and buzz, and not to try and impose a commercial point of view. nick
Abby
· 2 years ago
Brian, You bring up some very interesting points. I am a senior public relations student and I am constantly learning about the new forms of news releases and social media. We are focusing on blogs and podcasts in order to prepare us for the new age of the news release. I think it is still very important to blend both the traditional release with the new. Very nice post.
All Comments
Nic Ray, I'll check them out.
Geoff, you're right. Or at least start by consuming to see what works. Thanks for the nice words!
Wise words - as always. I am going to post this to the Daily 'Dog.
Let's talk about this at SMC Wednesday night in LA. I look forward to seeing you there.
Sal
Sally Falkow
PRESSfeed
Nick Peters, SVP Marketing & Strategy, On The Scene Productions
On The Scene Productions
You bring up some very interesting points. I am a senior public relations student and I am constantly learning about the new forms of news releases and social media. We are focusing on blogs and podcasts in order to prepare us for the new age of the news release. I think it is still very important to blend both the traditional release with the new. Very nice post.