Corporate blogs are sprouting up all over the internet and they are all asking for "feedback," or "comments."
Unfortunately these words have become so cliche that they have virtually lost all meaning.
It is very easy for a company to ask for feedback or comments. What matters more however, is what the company does with the feedback it receives and how it conveys the usefulness of feedback to the user.
I believe this can all be summed by one section of your blog post
"Conversations are feeding communities and communities are markets for relationships. Relationships are the new currency in Social Media, and as we all know, relationships need cultivation and value from both sides in order to grow into something of value.
In this world, engagement is a privilege. Trust and loyalty are the rewards. "
~Jacob
Geoff_Livingston
· 1 year ago
Gutsy, post, my man. A great self-check barometer on this is how many comments are you dropping versus blog posts. Seriously, a great community member engages on other people's turf.
But more importantly, I think there's a a larger theme, which is outbound push is not enough in social networks. Especially with blogs. As you say, it's just not enough to set up camp outside the corporate walls.
Deirdre
· 1 year ago
Brian, great post! I agree with you completely. It's not about the technology and the tools, it's all about the people, their conversations and how interactions grow into trust and foster strong relationships. However, how does the cultural voyeurism go away when some marketers are still focused on trying to sell to audiences and they are not truly engaging in conversations (as people who want to help other people)? If this continues, then the sociology, unfortunately, just gets lost in the marketing and the technology.
Brian Solis
· 1 year ago
Jacob, I really appreciate the feedback. You couldn't be more right. It all comes down to that old adage, actions speak louder than words.
Geoff, you couldn't be more right. Everyone, it's as, if not more, important to also participate and not simply produce. The community is bigger than you or me.
Deirdre, it's a dilemma to say the least. However those who realize it's a problem aren't the ones trying to "sell" anything. It's important to remember that eventually, communities will push back to those not embracing each culture genuinely. We just have to do the work, there's no way around it.
Sandra Golis
· 10 months ago
Brian,
I stumbled upon this blog researching for my own about how new media affects personal relationships in our lives. I would love if you could offer some insight to help me with my blog or send me some more of your materials. I added a link to your articles, etc. in my blog so my fellow students at Rutgers University in New Jersey could check it out. Kudos!
Sandra
Brian Solis
· 10 months ago
Hi Sandra, let me know what you need...brian [at] future-works [dot] com
All Comments
Insightful post. I couldn't agree with you more.
Corporate blogs are sprouting up all over the internet and they are all asking for "feedback," or "comments."
Unfortunately these words have become so cliche that they have virtually lost all meaning.
It is very easy for a company to ask for feedback or comments. What matters more however, is what the company does with the feedback it receives and how it conveys the usefulness of feedback to the user.
I believe this can all be summed by one section of your blog post
"Conversations are feeding communities and communities are markets for relationships. Relationships are the new currency in Social Media, and as we all know, relationships need cultivation and value from both sides in order to grow into something of value.
In this world, engagement is a privilege. Trust and loyalty are the rewards. "
~Jacob
But more importantly, I think there's a a larger theme, which is outbound push is not enough in social networks. Especially with blogs. As you say, it's just not enough to set up camp outside the corporate walls.
Geoff, you couldn't be more right. Everyone, it's as, if not more, important to also participate and not simply produce. The community is bigger than you or me.
Deirdre, it's a dilemma to say the least. However those who realize it's a problem aren't the ones trying to "sell" anything. It's important to remember that eventually, communities will push back to those not embracing each culture genuinely. We just have to do the work, there's no way around it.
I stumbled upon this blog researching for my own about how new media affects personal relationships in our lives. I would love if you could offer some insight to help me with my blog or send me some more of your materials. I added a link to your articles, etc. in my blog so my fellow students at Rutgers University in New Jersey could check it out. Kudos!
Sandra